The Voices on Vax Campaign: Lessons Learned from Engaging Youth to Promote COVID Vaccination

Online Publication Date:
September 26, 2023
Publication Status:
Awaiting Publication
Manuscript PDF File:

**Forthcoming in Progress in Community Health Partnerships (PCHP). All rights reserved.**

ABSTRACT
Background: The Voices on Vax campaign was a collaborative effort that engaged youth to create an interactive website and social media presence to increase COVID vaccine confidence and uptake among African American families in Baltimore, MD.
Objectives: To describe lessons learned and offer recommendations for future health communication campaigns involving youth ambassadors and virtual platforms.
Methods: We collected website analytics and limited data from pop-up surveys on the Voices on Vax website, as well as reflections from the youth ambassadors about their experiences.
Lessons Learned: Challenges included difficulties engaging the priority population and methodological limitations of our campaign impact evaluation. Successes included our focus on youth and adaptive engagement strategies.
Conclusions: Recommendations include employing techniques to maximize engagement by the priority population, conducting in-person outreach, incorporating mixed methods data collection, and providing a mix of structured training and creative freedom to youth ambassadors.